Penny is a subsidiary of B2C2 offering financial services for Stablecoins (a digital currency backed by a stable asset). B2C2 approached Plug & Play looking for a lightweight brand and one page site to showcase their new offering.

We developed 2x options with simple concepts around trading and coins. This route presented here was not chosen but demonstrates our thinking and execution of a visual style we felt would fit well within the industry. We wanted to lean into the visual language of the geometric roundness of the circle with the type and use of pill shapes.

Ultimately the route felt too consumer orientated for a B2C service and the resulting brand was much more closely aligned with the parent brand.