Newable offers business services to UK companies, they approached Plug & Play to rebuild their site and modernise the brand.

One of the main challenges was creating a more seamless menu experience that allowed users to traverse the levels of services from the homepage on both desktop and mobile. The complex structure had to support 4 levels of categorisation which posed interesting UX challenges on mobile.

To enhance the brand, we introduced the Newable blocks, a simple metaphor to represent the building of businesses. The device is both scalable and flexible which makes it ideal for a digital application, it can also be animated to further communicate the idea of building.